Previous Work
Previous Work
Take a peek at a few past projects…
Dare to Dime
Dare to Dime
Located just up the road from Greenville, South Carolina, Travelers Rest is a former hidden gem that has been making waves on a national level in recent years thanks to its innovative dining options, creative spirit, quaint charm and innovative thinking.
In 2017, local community group "Let's Keep TR Beautiful" launched a new program designed to help reduce the use of polystyrene by area businesses and other community organizations. Consumers were encouraged to dare businesses to charge them 10 cent more per meal in order to replace styrofoam containers with biodegradable, recyclable alternatives.
The script and video were developed as a touch point to help introduce the initiative to the local community.
Poppy Soap Co.
Poppy Soap Co.
A few years ago, Lindy LaRoche, founder of Poppy Soap Co. reached out looking for help putting together a social media strategy for an indiegogo crowdfunding campaign. After learning about the brand mission—a 1:1 give-back model supporting shelters that specialize in helping women leave domestic violence situations—I jumped at the opportunity.
I’m a firm believer that when good people do good business great things are destined to follow—and that's exactly what transpired. By engaging a passionate group of influential bloggers, we were able to generate massive word of mouth about Poppy Soap Co., their charitable give-back efforts and the crowdfunding campaign. Thanks to the support of nearly 200 funders, Poppy Soap Co. exceeded their $10,000 goal and scored a ton of new fans, followers and customers along the way.
Rage
Rage
South Carolina’s anti-tobacco use movement, Rage Against the Haze, has been going strong since its inception in 2002. Each year, RAGE hosts a two-day training session for teens interesting in becoming word-of-mouth advocates for the movement. This custom curriculum was designed to introduce participants to South Carolina’s convoluted history with the tobacco industry, statistics about tobacco use and health, and ways teens can use their voices to take a stand and foster healthier communities. The guide makes a hefty dose of data relatable and engaging through a combination of cheeky, engaging copy paired with quirky visuals. It was also publicly displayed on the walls of the South Carolina State Museum throughout the duration of the Body Worlds exhibit.
BITS + PIECES
BITS + PIECES
A few favorites from the vault...
